The Peter Principle tells us that is you are very good at your job, you will be promoted until you reach a level where you are incompetent. Henrik Fisker is an automobile designer who rose through the ranks at BMW, Ford, and AstonMartin. He also designed cars for Tesla and Artega Automobile. Fisker was lauded as a designer and a leader of design teams, but he apparently isn't cut out for running an entire automotive company. Fisker founded several of his own companies, each falling by the wayside under financial strain and the inability to deliver any substantial number of vehicles.
Fisker Inc. is his latest automotive venture, founded by Fisker and his wife in 2016. The only car it produced was the Fisker Ocean SUV, which tended to break down and received scathing reviews. Now Fisker, under the crush of debt and unhappy investors, has filed for bankruptcy. Henrik should have been happy as a designer. Read the story of the car company that couldn't at Ars Technica.
PS: Fisker, Inc. is not related to the company that makes scissors.
(Image credit: Alexander-93)
